My Essay Gram: A custom essay writing service that sells original assignment help services to students. We provide essay writing services, other custom assignment help services, and research materials for references purposes only. Students should ensure that they reference the materials obtained from our website appropriately We value excellent academic writing and strive to provide outstanding essay writing service each and every time you place an order. We write essays, research papers, term papers, course works, reviews, theses and more, so our primary mission is to help you succeed academically Aug 31, · Intention to create legal relations; Capacity to contract; Free consent; Proposal or offer. An offer can be oral or written as long as it is not required to be written by law. It is the definite expression or an overt action which begins the contract. It is simply what is offered to another for the return of that person’s promise to act
Letter of intent - Wikipedia
Apple Incorporated is an American technology company that is renowned for the production purchase intention essay iPhones. The company is based in Cupertino, California. According to LinzmayerApple does not specialize in the manufacture of iPhones alone. The company produces consumer electronics, personal computers, iPad, computer software, and watches among others. Steve Jobs, Ronald Wayne, and Steve Wozniak established Apple in Linzmayer, The company was supposed to specialize in the production of personal computers.
Later, the name was changed to Apple Inc. Today, Apple is the leading technology firm in revenue and total assets, purchase intention essay. Additionally, it is the second-largest cell phone producer in the world. The company has establishments in over ten countries across the globe. Furthermore, purchase intention essay, it operates at least retail stores globally.
Below is an image of the current logo of the enterprise. According to Purchase intention essayApple Inc. has made tremendous achievements and purchase intention essay the lives of many people. The company has realized significant progress in the computer industry.
Currently, Apple manufactures one of the best laptops in the world. Additionally, Apple has made noteworthy achievements in the Smartphone industry. The values serve as the driving force for the company, purchase intention essay. This report will discuss the customer profile and target market for Apple Inc. The customer profile is paramount to an organization. It helps to identify and meet the needs of the customers. Besides, purchase intention essay the profile of the target customers helps in advertising.
A majority of people who purchase Apple iPhones are affluent, purchase intention essay. These are people who use cell phones for socialization and entertainment.
Apple Inc. has one of the best smartphones. The iPhones are Internet-enabled. It underlines the reason why the youths and tech-savvy individuals prefer them. They use iPhones to access social media platforms. They download and listen to music via iPhones. Recent research shows that Apple Inc. is gradually winning the trust of older people Cusumano, Many purchase intention essay customers have switched to iPhones due to their quality and reliability.
According to Douglas, Craig, and NijssenApple Inc. targets different customers. These are individuals aged between 10 and For instance, some use iPhones to interact with colleagues via Facebook, purchase intention essay, Tweeter, and other social media platforms.
Others use iPhones to listen to music or watch videos. Douglas et al. The company has installed numerous game applications to target youths. Apple Company also targets university and college students. These are individuals aged between 25 and The students use iPhones to record notes quickly. The iPhones enable learners to organize and retrieve files whenever they need them. These are individuals who use mobile phones to communicate with clients and share information.
Apple iPhones such as iPhone SE helps business people to communicate and send data to customers. has iPhones for consumers with different levels of income. Purchase intention essay company does target not only the youths, business people, and university students but also adults.
According to Eisenmann, Parker, and Van Alstynemany adults use iPhones for different purposes. Purchase intention essay use the iPhones for not only communicating but also taking photos and sharing data. Apple iPhones are equipped with a global positioning system GPS. Thus, they help people to find directions as they travel. The graph below shows the target market for Apple Inc.
Cusumano, Keller defines brand positioning as the strategies that organizations use to create positive images in the minds of customers. It helps enterprises to win customer loyalty and grow their market share.
The customers develop a positive perception of the company. uses its brand to compete with other technology companies across the globe Keller, Apple iPhones are user-friendly. According to Baroto et al. The company targets a particular class of people. Apple iPhones are meant for wealthy people.
They are positioned as brands for individuals who prefer a prestigious lifestyle. Baroto et al. The wealthy people would switch to other brands.
Apple has struggled to build its brand for many years. Currently, the trademark is among the trendiest in the world. They believe that the company cannot produce gadgets that are not pioneering and of top-notch quality. sells its products at premium prices. Customers associate premium prices with quality. Thus, selling Apple products at low prices would result in customers having doubts about the quality.
Apple continues to invest in expensive products, purchase intention essay. It corresponds to its brand positioning strategy. Currently, the company has invested in the production of sophisticated iPhones.
The latest model is the iPhone SE. The company uses various propositions to market iPhone SE. Additionally, the company popularises iPhone SE as one with a unique design. uses purchase intention essay communication channels to popularise its iPhones.
The objective of using an integrated marketing communication is to reach many customers and boost the sales volume. The company uses promotional and advertising instruments to draw the attention, desire, and interest of the clients Holm, Besides, Apple posts sleek images of iPhones on its website to attract customers. According to HolmApple uses print and broadcast media to market iPhones. Other communication strategies that the company uses include digital media, point-of-purchase, direct marketing, personal selling, sales promotion, and public relations among others.
Apple uses numerous print and broadcast media to market iPhones, purchase intention essay. The company uses billboards and television to promote iPhones. Currently, most households own televisions. Thus, the company is guaranteed of reaching a purchase intention essay target audience. The advertisements are structured in a way that they depict the superior quality of the iPhones.
Besides, the slogans used to advertise the iPhones are captivating. Holm holds purchase intention essay Apple Inc. also promotes iPhones via fashion magazines. Below are images of some of the broadcast media that Apple uses to market smartphones Holm, purchase intention essay, Apple has been relying on traditional advertising media for many years.
Holm claims that the company did not have a Facebook, Tweeter, or Instagram account for marketing iPhones. However, purchase intention essay, the need to monitor and understand changes in consumer behavior has forced Apple to invest in digital marketing.
The company has partnered with Huge and AKQA to bolster its digital marketing and advertising Holm, Today, social media has become a major digital marketing platform.
As a result, purchase intention essay, the company has opened Facebook and Twitter accounts that it uses to reach customers and get their feedback. The company has an exclusive iPhone Facebook page meant to enlighten customers on the latest iPhones.
LITERATURE REVIEW: Step by step guide for writing an effective literature review
, time: 23:44Interesting Hook Examples | How to Start an Essay
With a transaction-specific experience, customer satisfaction is defined as the post-choice evaluative judgement of a specific purchase occasion. Whereas a cumulative experience, customer satisfaction is determined as a result of a customer’s evaluation of his or her total purchase and consumption experience over time We value excellent academic writing and strive to provide outstanding essay writing service each and every time you place an order. We write essays, research papers, term papers, course works, reviews, theses and more, so our primary mission is to help you succeed academically A hook sentence is the opening sentence of your essay. And it is written with the intention of grabbing the reader's attention. An effective essay hook has the ability to keep the reader interested and motivate them to finish reading the entire essay. he asked to purchase
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