The Boutique Hotel Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Boutique Hotel business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to Business Plan Hotel Somnium *** S. Gallardo, M. Tanner, 21/05/ Page 8 of 59 D. Schiesser, O. Ivisic location and the travellers’ need of accommodation in order to ensure a prosperous future. Hotel Somnium will attract people who consider hotels in the 3 star segments. It will consist of standardized rooms with a maximum capacity for Oct 02, · Hotel Business Plan Template Updated Businessplantemplate Com Sample Hotel Business Plan Luxury Goods Economies Amazon Com Progressive Business Plan For A Boutique Hotel A Comprehensive Targeted Fill
Hotel Business Plan [ Updated] | Upmetrics
Table of Contents 1. Company Summary 2. SWOT analysis 3. New planning for the Hotel 3. Strategy 4. Future Development of the China Empress Appendix Company Summary The China Empress Hotel is a four-star hotel located in Granville Road in Tsim Sha Tsui. It specializes in providing Cantonese cuisine.
It is also famous for the Chinese-style environment in the hotel. The main customer for the hotel is tourists who are relatively wealthy from mainland China and the rest of the world. In the hotel, there are several departments including Human Resources, Food and Beverage, Retail Outlet Management, Public Relations, Accounts and Administration, and Accommodation Management. The hotel has a history of 30 years in Hong Kong. Although it is owned by a multi-national hotel and resort company, it has a strong local identity in Hong Kong as one of the branches.
The financial status of the hotel has been passed through break-even to be profitable as the price of the rooms is relatively low when compared with other four-star hotels. SWOT analysis In order to improve the all-roundness of the hotel, a research was conducted through observations, review of statistics, questionnaire surveys and interviews with both the staff, guests and several departments including the Guest Relations Department GRDthe Food and Beverage Department FBDthe Human Resources Department HRDand the Public Relations Department PRD.
Strength The hotel is themed in traditional Chinese style which is an attraction to tourists especially those from mainland China. It is located in the heart of city, Tsim Sha Tsui, where shopping malls are located near the hotel.
This could attract more tourists around the world. Both the Cantonese-cuisine restaurant and the coffee shop have been famous for a long time, which could keep a considerable attraction to the tourists, business plan for a boutique hotel.
In FBD, the efficiency of table reservation services and the standard of beverages provided are appreciated by the guests. The quality of food and beverages provided in the three outlets, the Starlight Coffee Shop, the Golden Dragon, and the Royal Grill Room are also generally satisfactory. Among the three, both the Starlight Coffee Shop and the Golden Dragon received more positive feedback from the guests. In HRD, both junior-level and senior-level staff are satisfied with the salary given by the hotel.
With the satisfaction in salary, both levels of staff would prefer staying for the hotel to work. They are also given opportunities for interesting work. They can be energetic when doing interesting jobs each time and be kept away from working in a boring situation, business plan for a boutique hotel. It would not show a dull image to the customers. Weakness According to the research, the guests are least satisfied with the efficiency of check-in services among services provided by GRD.
As these services are almost the first few services that the tourists would encounter when entering the hotel, the image of the hotel might be affected due to the dissatisfactory performance in these areas. In FBD, the Royal Grill Room has the least satisfaction from the guests among the three outlets, business plan for a boutique hotel.
The nature of the outlets in the hotel is also commented to be out-dated according to the guests, which might keep customers away as the combinations of food and the design of the menu and uniform have been used for years without business plan for a boutique hotel changes. Although the hotel specializes in Cantonese cuisine, the outlook of both the menu and the uniform of the staff might reduce the attractiveness of the Cantonese cuisine, business plan for a boutique hotel.
The relatively low qualifications in HRD staff also attribute to the weakness in the hotel. Nearly half of the staff is Form 5 graduate.
They might lack in the relevant knowledge in these areas as they might join the hotel immediately after their graduation. Working conditions of both-level staff in HRD are also poor, especially the hygiene of rooms and the pantry for the staff. The ventilation system of some rooms has been broken for several months. All these worsen the working conditions of the staff, which leads to a decrease in sense of belonging to the hotel and the motivation during work, business plan for a boutique hotel.
The junior-level staff is generally less satisfied with job aspects than the senior-level staff. Their relatively low job satisfaction might result in the difficulty in retaining them.
The low proficiency of Putonghua of staff in PRD is another weakness for the hotel. The number of tourists coming to the hotel would thus be decreased due to the inability of the staff to communicate with them. Opportunity The hotel could be developed as a boutique hotel as it is a new idea in Hong Kong. Within the district, there are only three boutique hotels with different theme from the hotel.
The hotel could still be able to enjoy the great market share in this industry. In addition to the existing shopping malls in this district, several new shopping malls are also opened. iSQUARE is a massive shopping and entertainment complex. It aims at offering an unprecedented shopping experience through its unique design and retail concept, and innovative use of high technology and multimedia.
K11 is the first Art Mall in the world, which is developed by New World Development Company Limited and the Urban Renewal Authority. This shopping mall is going to be highly recommended to tourists as it is supported by governmental department. Woodhouse provides an underground shopping experience in Japanese style for tourists. All these new shopping malls provide different shopping experience to tourists in different styles. This could attract more tourists coming to this area, which in turn, is also the opportunity for us as the possibility for them to live in the hotel could be increased.
As staff in GRD has relatively low qualifications, some training sessions could be provided to them. They could be able to learn more business plan for a boutique hotel relevant areas in hotel industry and improve their services. Regular evaluations and appreciation could also be given to the staff.
It is hoped to help boosting the reputation of the hotel as they often have direct contact with tourists and customers, business plan for a boutique hotel. They could give a positive image to tourists and customers with improved services. Chinese style should be put more focus on both the hotel and the restaurants by upgrading them. As the Chinese-style hotel and restaurant are giving an impression of being old-fashioned, the hotel and the restaurant should be renovated.
The dishes in the Chinese-style restaurant could be rearranged in the menu so as to give freshness to the tourists with a traditional Chinese cuisine. When they are improved, it could help the hotel to be in a specific and leading 4. position in hotels themed in Chinese style. This could lead to the increase in both sales and revenue as it could serve as another attraction to tourists. In order to give a trendy style to the tourists, the uniform of both the hotel and the restaurant could be redesigned to be trendy as well as keeping traditional Chinese style.
Since the sector of Chinese tourists coming to the hotel has maintained, there is an opportunity to explore other sources of customers. As the conditions to obtain visit visa business plan for a boutique hotel Hong Kong has been loosen in countries like Russia and India, more Russian and Indian tourists would visit Hong Kong.
A Chinese style hotel could be attractive as it is a new culture for them, business plan for a boutique hotel. Threat Since the location of the hotel is in the heart of city, the level of air pollution and noise pollution would be inevitably higher.
This might pose a threat to the hotel. Traffic congestion might also happen more often because of the location. All these might pose a threat to the hotel. There are restaurants located around the hotel. These restaurants provide different cuisine like Japanese food, Italian food, or American food, for people business plan for a boutique hotel choose from. Some of them have been graded as 4-star or 5-star restaurants in Michelin Guide.
This could be a threat to the restaurant in the hotel. New planning for the Hotel In order to improve all-roundness of the hotel, several measures will be applied. The hotel would be turned to a boutique hotel, with decoration in Chinese style. New themes will be introduced in each floor in the hotel. Since boutique hotel is a new idea that not many similar hotels located in Hong Kong, it will be an attraction to teenage tourists. Part of the hotel will be served as a service apartment during non-peak seasons to ensure the income of business plan for a boutique hotel hotel.
The Cantonese cuisine in the hotel would be kept as it has been a famous attraction for a long time. Accompanying with the introduction of fusion cuisine, business plan for a boutique hotel, the Royal Grill Room will be divided into two parts. One will be combined for enlargement of the Golden Dragon. Another part will be served as a bar to co-operate with the restaurant. For internal staff improvement, extra in-job trainings will be provided to enhance their language proficiency. Guidelines will be given to the staff.
Regular evaluation and appreciation will also be given to the staff business plan for a boutique hotel as to motivate them to work business plan for a boutique hotel 5. Descriptions of New Production or Service 3.
Transformation to a Boutique Hotel The China Empress Hotel will be transformed into a boutique hotel also known as gourmet hotel by large-scaled renovation and re-decoration. The definitions of Boutique Hotels are summarized as follow Figure I : Figure I. Summary of Boutique Hotel. Though there is not a definite description of boutique hotels, the China Empress will be equipped with these features: a.
an intimate, stylish appearance b. providing advanced technical amenities c. generally located in urban or city centres d. individual in design e. emphasizing on personal service f. in the hotel, business plan for a boutique hotel.
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Our product also includes a full business plan specific for a Boutique Hotel. This business plan has been developed in MS Word/Excel and is appropriate for seeking start up or expansion capital from an investor, bank, SBA program, or grant company. The MS Excel and MS Word components can be completely customized for your needs Boutique Hotel. Business plan for a Venture. That figure breaks out into 5 buckets. Owners typically secure plan loans in order to fund the project before the cash flow comes in. Rather than list out the hotels of starting a hotel business, we wanted to share some of the responses we got from hotel owners around the world who helped us with A Business Plan For Boutique Hotel well-structured work that includes such sections as an abstract, introduction, materials and methods, results, discussion and literature cited. A list of credible sources. Our Business Plan For Boutique Hotel writers use EBSCO to Business Plan For Boutique Hotel access peer-reviewed and up-to-date materials
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